Generosity is instinct. Impact is intention.
4Impact was founded on a simple frustration: too many people give without a plan, and too few of the professionals advising them are equipped to help. We exist to change that — for individuals and families, for foundations and family offices, for companies, and for the financial advisors, estate attorneys, and CPAs who serve them.
Nine in ten wealthy Americans want their giving to have an impact. Only one in five actually knows whether it does.
—Source: 2025 Bank of America Study of Philanthropy, in partnership with Indiana University's Lilly Family School of Philanthropy
That gap is where 4Impact lives. Most donors we meet — regardless of net worth, cause area, or life stage — describe some version of the same experience. They give with real love and real generosity, but they give by responding: to the letter that arrives, to the friend's fundraiser, to the cause that happens to be in front of them. There is nothing wrong with any of that. But underneath it, a quieter question sits unanswered: does what I'm giving actually have an impact?
That is the question we help answer.
What does high-impact philanthropy mean to you?
A common misconception is that meaningful philanthropy requires Bill Gates-scale wealth or Oprah-scale visibility. It doesn't. Every donor — at every level — can make a real difference. What separates high-impact philanthropy from ordinary giving isn't the size of the check. It's the discipline of thinking clearly about what change you want to create and which organizations are best positioned to create it.
That's the practice 4Impact was built to help our clients develop. Not more giving — better giving. Giving that reflects who you are, aligned with organizations you trust, producing outcomes you can actually see
“Funders with more resources than you are often addressing bigger, more capital-intensive problems, like developing a new vaccine. But you can make a meaningful difference with a lot less money. The key is finding organizations that are using your money to the maximum effect. Focus on the change you want to create — the actual impact. Be clear on the results you’re trying to achieve. Then support organizations that are doing that.”
Meet Matt Rubinoff
Matt founded 4Impact after two decades in the social sector as a nonprofit founder, executive, and strategy consultant. He watched — from the inside — as too many donors gave generously without a plan, and too many organizations built their fundraising around reputation and reach rather than impact. He started 4Impact to give donors and their advisors a different way in: strategic, values-driven, and honest about what generosity is actually producing.
He is a graduate of Emory University, where he was a Kenneth Cole Community Building and Social Change Fellow. He holds certificates from Stanford University's Effective Philanthropy for Advisors program and Georgetown University's Nonprofit Management Executive program. His academic foundation in the principles of community building and social change, his passion for evidence-informed philanthropy, and his deep knowledge of established and emerging nonprofits across the country make him uniquely positioned to lead 4Impact's work.
Matt lives in San Clemente, California with his wife and three children. When he isn't working with clients, you'll find him on a camping trip with his family, on a dog walk along the coast, or taking in live music.
Let's talk about your giving — or the families you serve.
A 20-minute conversation. No deck, no pressure. Bring a question, a client situation, or a hope you've been sitting with. We'll show you how 4Impact would think about it.